TCF (TOTAL CUSTOMER FOCUS)
Get the win-win relationships you deserve with your customers.
The Supplier-Customer relationship is skewed. This can be due to something historical, cultural or the balance of powers.
And in the B2B space, one of the most important criteria that differentiates you from the competition is the relationship your people in the field have with your customers.
So how can you develop relationships that leave you and your customers feeling good about doing business together after each interaction?
Total Customer Focused organizations achieve this by doing 3 things:
1. Becoming Proactive - Taking the lead in the customer relationship and pre-empting any future problems.
2. Getting to Real Needs - Going beyond the technical issue and dealing with the real customer problem by focusing on issues that are not easily perceived.
3. Achieving Balanced Outcomes - Finding solutions that are agreeable and contribute to a sustainable relationship with the customer over the long term.
