DIGITAL MARKETING

About Course

Objectives Understand what various digital medias are and digital marketing is and learn practical know-how to integrate these in the business area to build an effective marketing strategy.
Target
  1. - Marketer / entrepreneur interested in digital marketing
  2. - Digital marketing, public relations, communications department manager
  3. - Business CEO ICT-related companies and working personnel
  4. - Those who want to establish an integrated marketing strategy including social media
Hours 2 Days (16 Hours)

Topic Sequence

Date Time Traning content
1 Day 1hrs 1. What is Digital Marketing?
  1. - Understanding of Digital Marketing
  2. - The background that Digital Marketing has emerged
  3. - Real World vs. Virtual World
  4. - Why is Digital ?Marketing in 21C industry ?
3hrs 2. Make your company change with Digital Marketing
  1. - Survival strategy in the industrial complex
  2. - Case study on companies changed into a new paradigm
  3. - The difference between traditional marketing and digital marketing
  4. - Improve management constitution to Social Enterprise
2hrs 3. The Key of Tech Background led Digital Marketing
  1. - Understanding Cloud Computing
  2. - Big Data theory born by Cloud Computing
  3. - Big Data! Lead the Pull Marketing
2hrs 4. Context-Aware Marketing using mobile
  1. - Context-Aware Marketing Customer Segmentation
  2. - In-door Navigation (based indoor positioning) Marketing
  3. - Individual customers Life Log (personal daily information) Ensuring
2 Day 4hrs 5. How to do strategic thinking in Digital Marketing
  1. - How to convergence
  2. - Establish a Digital Marketing strategy, differentiated by sector
  3. - Wired and wireless integration / online and offline integration strategy
  4. - Business models in the process of diversifying industrial complex
  5. - [Workshop] Build business models
4hrs 6. [workshop] Build substantial strategy of Digital Marketing
  1. - Brand application Design
  2. - Strategies to promote its Digital Marketing (DM)
  3. - Product proposal cartography in Digital Marketing (DM)
  4. - [Workshop] Fill in the strategic planning of Digital Marketing