Date |
Time |
Traning content |
1 Day |
4hrs |
1. What is Big Data Business? |
- - Features of Big Data
- - IT 4 Powers’ Big Data Strategies
- - Utility value that are expected to take advantage of Big Data
- - Why Big Data Business important
- - A challenge to actualize Big Data Business
- - The future of Big Data Business
|
4hrs |
2. The convergence of Big Data and Social Media |
- - New possibilities of Big Data, “Social Experience"
- - Social Media in the Age of Big Data
- - Personal and social, and analysis
- - The new terms of leverage social data
- - Changes led by Big Data Era
|
2 Day |
4hrs |
3. Big Data Marketing Strategy Case Analysis |
- - The utility of Big Data in terms of operators
- - Effectiveness of the 'real-time' and 'feedback target'
- - Marketing models and business models using Big Data
|
4hrs |
4. Leveraging Big Data, marketing strategy planning |
- - A strategy to collect and create Big Data
- - A strategy to accumulate Big Data
- - A strategies to process and analyze Big Data
|
3 Day |
8hrs |
5. Big Data Business Planning Practice |
- - To plan its own marketing strategies utilizing Big Data
- - Presentation and team exercises, and feedback
|